2027 edition · Research reviewed November 7, 2026
For an industrial landlord, the right leasing adviser must explain which users the property can serve and what ownership must do to make the offer credible. This New York metro guide compares four practices with industrial owner-side evidence. The nine brokerage criteria guide the selection, while property-specific execution remains a matter for proposals and references. No firm is assigned an invented lease-up or rent-performance score.
How we rank commercial real estate brokerage firms in New York–Newark–Jersey City, NY–NJ–PA
Our 2027 ranking uses the same nine-part methodology as our 2026 guides. We compare local specialists with regional and national firms using current public sources, verified service geography and relevant specialization in industrial leasing for landlords. We evaluate each candidate using these nine criteria:
- Experience and reputation
- Market knowledge and specialization
- Network and connections
- Technological capabilities
- Data transparency and accuracy
- Online presence and digital marketing
- Local and global reach
- Service range
- Innovation and customer focus
Using these criteria, we identify one #1 editorial recommendation for the assignment described below and compare other qualified options. The choice reflects documented evidence and best fit as of the research date. Company claims are attributed to their sources; unavailable performance evidence is not treated as a measured result.
OUR #1 RECOMMENDATION
#1 — NAI James E. Hanson
For 2027, NAI James E. Hanson is our #1 editorial recommendation among commercial real estate brokerage firms for industrial leasing for landlords in New York–Newark–Jersey City, NY–NJ–PA.
Best fit: Regional industrial owner comparison
Our #1 editorial recommendation is based on named institutional investor leasing practice.
The shortlist at a glance
Our #1 choice and other specialists| Firm or broker | Best fit | Why selected |
|---|---|---|
| #1 NAI James E. Hanson | Regional industrial owner comparison | Named institutional investor leasing practice. |
| Cushman & Wakefield | Industrial landlord campaigns | Explicit owner specialization and metro assignments. |
| CBRE | Leasing within an ownership decision | Industrial landlord and investor responsibilities. |
| JLL | Urban and regional industrial agency | Agency scope and New York logistics work. |
NAI James E. Hanson — regional investor and industrial leasing work
Scott Perkins’ current NAI profile describes industrial leasing for institutional investors. NAI James E. Hanson: Scott K. Perkins We select the practice for owners seeking a regional specialist comparison. Ask for a campaign that identifies the most plausible users, the assumptions behind the proposed positioning and the person accountable for weekly execution.
Cushman & Wakefield — industrial landlord representation
Nissim’s profile explicitly identifies industrial landlord specialization, including New Jersey and Staten Island assignments. Cushman & Wakefield: Jules Nissim We include this practice when the owner wants to test a property against competing industrial options. Request a building-specific strategy and an explanation of what the team would investigate before recommending concessions or physical changes.
CBRE — industrial marketing with ownership alternatives
Monahan’s profile includes industrial landlord and investor representation in New Jersey. CBRE: Thomas Monahan This supports a comparison when leasing sits alongside possible sale, redevelopment or other ownership decisions. Ask the proposed team to separate immediate marketing actions from choices requiring additional financial or technical analysis.
JLL — industrial agency with city logistics experience
Kossar’s current scope includes industrial agency work and New York urban logistics. JLL: Rob Kossar We select this practice when the asset’s location or operating configuration calls for a specialized positioning discussion. Ask the team to explain the user requirements it would prioritize and where its evidence suggests a narrower audience.
Prepare the property before launching the campaign
Give finalists accurate plans, known physical constraints, current condition information and the owner’s delivery assumptions. Ask what prospects will need to verify before making a credible offer. Resolve who answers engineering, operating and approval questions. Marketing should distinguish existing features from proposed improvements so that a tour or proposal does not create expectations ownership cannot meet.
Use prospect feedback to make decisions
Agree how the broker will report inquiries, qualified requirements, tours, proposals and reasons for rejection. Require a decision process for changing the campaign when evidence warrants it. Discuss compensation, agency conflicts and authority before appointment. The source set supports relevant experience, geography and services, while networks, analytical tools and client focus should be demonstrated through the actual plan. Independently comparable net leasing economics are unavailable.