2027 edition · Research reviewed November 8, 2026
Marc Quercia is our 2027 editorial #1 retail landlord broker for a Rochester-area owner seeking a named local practitioner with clearly attributed leasing responsibility. Jaymes Keenan and Michael Palumbo are the comparison candidates. This guide applies the nine individual criteria to owner-side service, current role and geography. It does not treat every company transaction as the achievement of one broker or infer landlord expertise solely from relationships with expanding retailers.
How we rank individual commercial real estate brokers in Rochester, NY
Our 2027 ranking uses the same nine-part methodology as our 2026 guides. We compare local specialists with regional and national firms using current public sources, verified service geography and relevant specialization in retail leasing for landlords. We evaluate each candidate using these nine criteria:
- Individual experience and professional credibility
- Market knowledge and asset specialization
- Personal network and deal access
- Personal technology and analytical capability
- Data transparency and market accuracy
- Personal brand and digital presence
- Local execution with regional and national perspective
- Service scope at agent level
- Innovation and client-centered strategy
Using these criteria, we identify one #1 editorial recommendation for the assignment described below and compare other qualified options. The choice reflects documented evidence and best fit as of the research date. Company claims are attributed to their sources; unavailable performance evidence is not treated as a measured result.
OUR #1 RECOMMENDATION
#1 — Marc Quercia
For 2027, Marc Quercia is our #1 editorial recommendation among individual commercial real estate brokers for retail leasing for landlords in Rochester, NY.
Best fit: Local retail landlord leasing with named personal responsibility
Our editorial #1 Rochester retail landlord broker because his current landlord-leasing specialty is reinforced by the specifically attributed Penfield Landing landlord role, while shared Stoneridge marketing credit remains accurately identified.
The shortlist at a glance
Our #1 choice and other specialists| Firm or broker | Best fit | Why selected |
|---|---|---|
| #1 Marc Quercia | Local retail landlord leasing with named personal responsibility | A current landlord specialty aligns with the specifically credited Penfield Landing role. |
| Jaymes Keenan | Retail owner assignments through a Rochester affiliate | His profile explicitly distinguishes owner-side historical experience. |
| Michael Palumbo | Shopping-center leasing in the Rochester market | The current Frontier Commons offering names him as its contact. |
#1 — Marc Quercia: a specific Penfield landlord role
Caliber’s current biography identifies Quercia’s specialty as landlord representation and retail/office leasing. Caliber: Marc Quercia current landlord retail and office specialty The firm’s public Penfield Landing announcement credits him with the landlord role on the Smoothie King assignment. Caliber public company updates: Penfield Landing landlord role and Stoneridge team This alignment between stated specialty and a specifically attributed local role is the decisive evidence for our choice. It supports an interview about the work performed, not a promise that another property will attract the same tenant or terms.
Keep shared campaigns and individual credit distinct
The Stoneridge Plaza offering lists Quercia with Jacob Rivera and Matthew Lester. Caliber broker offering: Stoneridge Plaza and shared listing contacts Ask Quercia which responsibilities he would personally lead on a new assignment and how colleagues would support the effort. Shared marketing can provide useful coverage, but the owner still needs a single understanding of accountability. Establish who develops the tenant target list, who records tour feedback and who advises ownership when the initial positioning needs to change.
Jaymes Keenan: an affiliate specialist for retail owners
Keenan’s CBRE biography identifies owner representation and expressly distinguishes historical landlord leasing work from tenant assignments and investment sales. CBRE: Jaymes Keenan current retail practice and separately identified transaction roles We include him for an owner seeking a second local retail perspective. Ask for a current comparable reference and a proposal addressing the actual property. The purpose is to assess his individual reasoning and execution plan, not to import an undated historical transaction’s outcome into a new leasing forecast.
Michael Palumbo: a named Jefferson Road center contact
Flaum’s current team lists Palumbo as an associate broker, and its Frontier Commons offering names him as the property contact. Flaum: current Rochester team and operating specialties Flaum: Frontier Commons retail offering and Michael Palumbo contact We select him as a relevant comparison for a shopping-center owner in the Rochester market. The offering demonstrates marketing responsibility, not a verified closing. Ask him to identify the prospective tenant categories and explain which physical or delivery constraints would shape the campaign for your property.
Compare how the individual would handle a difficult leasing decision
Give each candidate a scenario involving a qualified prospect whose requirements exceed the owner’s initial improvement budget. Ask what information should be gathered before recommending a concession or rejecting the prospect. A useful response distinguishes evidence from preference and records the cost and timing assumptions. Agree on the reporting process, availability during negotiations and how conflicts with other listings or clients will be disclosed throughout the engagement.
Why Quercia earns our first-choice label
His current landlord specialty and specifically credited Penfield assignment provide the strongest personal evidence for the local retail owner brief. Keenan offers another specialist’s experience through a national affiliate; Palumbo contributes identifiable center-marketing responsibility. Public sources do not establish a common audited comparison of downtime, achieved rents or conversion rates. Evaluate references and the actual proposed work against the nine criteria before choosing the broker responsible for representing the property.