2027 edition · Research reviewed November 7, 2026
For a Tucson retail landlord, the choice of broker is a choice of an accountable campaign leader. We looked for named practitioners whose own public records support retail leasing, rather than assigning every capability of a firm to one employee. These three selections offer different settings for that work. Their relative fit depends on the property and proposed engagement; we do not claim independently measured superiority in rent, occupancy or speed.
How we rank individual commercial real estate brokers in Tucson, AZ
Our 2027 ranking uses the same nine-part methodology as our 2026 guides. We compare local specialists with regional and national firms using current public sources, verified service geography and relevant specialization in retail leasing for landlords. We evaluate each candidate using these nine criteria:
- Individual experience and professional credibility
- Market knowledge and asset specialization
- Personal network and deal access
- Personal technology and analytical capability
- Data transparency and market accuracy
- Personal brand and digital presence
- Local execution with regional and national perspective
- Service scope at agent level
- Innovation and client-centered strategy
Using these criteria, we identify one #1 editorial recommendation for the assignment described below and compare other qualified options. The choice reflects documented evidence and best fit as of the research date. Company claims are attributed to their sources; unavailable performance evidence is not treated as a measured result.
OUR #1 RECOMMENDATION
#1 — R. Craig Finfrock
For 2027, R. Craig Finfrock is our #1 editorial recommendation among individual commercial real estate brokers for retail leasing for landlords in Tucson, AZ.
Best fit: Principal involvement in shopping-center leasing
Our #1 editorial recommendation is based on a property website names him as its leasing contact.
The shortlist at a glance
Our #1 choice and other specialists| Firm or broker | Best fit | Why selected |
|---|---|---|
| #1 R. Craig Finfrock | Principal involvement in shopping-center leasing | A property website names him as its leasing contact. |
| Greg Furrier | An accountable retail campaign lead | His PICOR biography states landlord representation. |
| Jesse Peron | Leasing connected to wider property decisions | His retail scope extends to development and investment work. |
R. Craig Finfrock — a named shopping-center contact
Broadway Village directs leasing enquiries to CRA and Finfrock, while CRA’s current team page confirms his leadership role. Broadway Village: leasing and management contacts; Commercial Retail Advisors: current team We would interview him for a shopping-center assignment where direct involvement by the principal matters to the owner. Ask how prospecting, tours and negotiation would be divided between him and support staff. Confirm that the campaign is tailored to your asset rather than inferred from the named project.
Greg Furrier — a retail principal at PICOR
Furrier’s official biography expressly includes landlord representation. PICOR: Greg Furrier He belongs on the comparison list for an owner seeking a practitioner with a stated retail focus. A productive interview should move quickly from biography to the vacant space: which uses make sense, which prospects are unrealistic and what preparation is needed before launch. Ask for a proposed first reporting cycle and the decisions it should help you make.
Jesse Peron — leasing and retail property strategy
Peron’s CBRE page lists landlord representation, development and retail acquisitions and dispositions. CBRE: Jesse Peron We include him where the leasing discussion needs to account for a wider property strategy. That service range is not evidence that a sale or redevelopment is appropriate for your asset. Ask him to explain the alternatives, the required information and the division of responsibility among advisers.
Use a practical campaign exercise
Give the finalists a consistent package showing the space, surrounding uses, existing restrictions and the owner’s desired timing. Ask each to outline three plausible prospect categories and explain why those businesses would consider the location. Require a plan for handling objections about access, visibility, layout or fit-out. The value of the exercise lies in the reasoning and the willingness to identify limitations, not in unsupported promises about how quickly a lease will be signed.
Keep decisions traceable
Agree on how offers, concessions, tenant qualification and owner work will be recorded. Request a clear handoff from signed terms to the people responsible for documentation and delivery of the premises. Ask for current references from comparable retail assignments and disclose competing listings that could affect attention or conflicts. Our evidence supports the three brokers’ inclusion for interviews; personal responsiveness, analytical tools and campaign effectiveness remain matters to test directly. Choose the lead whose proposal makes accountability and the next owner decisions easiest to understand.